Your LinkedIn summary introduces you to your entire LinkedIn community, including current and former colleagues, potential employers, and family and friends. LinkedIn provides a platform to share what makes your accomplishments and relevant skills unique, and the summary is the perfect place to showcase this from the get-go. Displayed on your profile under the “About” header, you can tailor your summary to your niche in the product management industry.
The purpose of your LinkedIn summary is to:
- Demonstrate your passion for your niche in the field of product management.
- Emphasize the unique value you bring to your role.
- Give your reader an idea of who you are as a professional.
Essentially, you are communicating your professional brand in your LinkedIn summary.
The format for your LinkedIn summary is flexible, so it’s up to you how you’d like to present yourself. Feel free to use first-person pronouns since you are writing your personal narrative, and consider including an invitation to connect with you at the end.
“When creating your LinkedIn profile, it’s important to update your soft and technical skills, your headline, and the keywords in your About and Experience sections so they are all targeting your desired role. Using targeted language will help recruiters discover you when they are scanning LinkedIn for potential job candidates and determining who to reach out to.”
– Coleen M., career expert at edX
LinkedIn summary samples
Example 1 — Customer service background
Product manager leveraging a background in customer service to deliver client satisfaction through leadership and technical know-how. Often selected by management to train new employees and lead initiatives to drive sales and customer satisfaction. Earned a certificate in product management from [school name] to hone skills in agile frameworks and product management life cycles, among others. Collaborated on many high-profile projects, including overcoming external obstacles and delivering development work to a client. Enjoy cross-functional group efforts to meet goals and overdeliver on client expectations.
Example 2 — Leadership background
Product manager with leadership experience and technical know-how. Previous experience includes being a project planner for the Carnival Cruise Line, where I oversaw the execution of nightly shows and managed a team of 53 staff members. Additionally, I completed the product management certificate at [school name], where I developed knowledge and experience in agile frameworks and product management life cycles, among others. Planned, launched, and successfully executed a series of televised shows aired by Carnival and, in previous roles, led teams of varying sizes to exceed company goals. Excited to combine product optimization and management experience to continue leading teams to success.
Example 3 — Project management background
A personable and passionate product manager who has led teams for Bank of America, Wells Fargo, and Wachovia. Additionally, I recently completed the product management certificate from [school name], where I continued to build upon my knowledge and experience in agile frameworks and product management life cycles. Able to see a project’s business and technical aspects to best suit the needs of every project and employer.
Your LinkedIn summary is a great place to let your professional brand shine and kick-start many networking opportunities.
Curious about what LinkedIn summaries look like in other related industries? Check out these samples: